Writing
Two posts so far, both about sales as a craft. More when I have something worth the time.
Go-to-market for early-stage software. Currently at Parahelp, San Francisco.
Two posts so far, both about sales as a craft. More when I have something worth the time.
Decades of hyper-specialisation produced a sales organisation no customer would have designed, and the people who would be best at the job opted out. What full-stack selling looks like instead.
Ramp time isn't a fixed cost, it's a symptom. Two questions decide everything: how fast is a new joiner doing the real job, and how tight is the feedback loop once they are.